It seems that we love our banks no matter what they do. Despite threats that future interest rate reductions announced by the RBA are unlikely to be passed on to the consumers in full, a recent survey of bank customers by Roy Morgan, reveals that we are very satisfied with our banks…more than we were at any time over the past 15 years.
Roy Morgan research reveals more than three in every four customers are satisfied with the service received from their main bank. This includes their experience with home loans, bank accounts, car loans, credit cards etc.
The monthly poll reveals NAB’s positioning with their customers suffered a little in November after the bank failed to pass on the Reserve Bank’s interest rate cut in full.
The data, which is based on surveys of 63,000 customers every year, is used by the banks as a key measure of their performance and a metric for executive pay.
ANZ, which was last month dethroned by NAB as the major bank with the highest satisfaction rating, clawed its way back to share top billing, with a satisfaction rating of 77.6 per cent.
It seems that the recent adverse publicity received by the big four when they took quite some time to announce a rate reduction – did not hurt consumer satisfaction.
ANZ had dominated the survey since 2004.
Westpac was bottom of the pile with a satisfaction rating of 76.3 per cent, while the CBA scored 76.9 per cent. Both Sydney-based lenders were marked lower by home loan customers.
Even though NAB variable rate home loans came at a cheaper rate that those offered by the other big banks for over 30 months – NAB did not top the bank satisfaction survey.
Analysts have said the banks are looking to lock in customers home loans as economists forecast the Reserve Bank will cut rates by another 50 basis points in the first quarter of 2012.